EDITOR'S PICK

SOCIAL MEDIA MARKETING

27 March 2019

Social Media Marketing

 

When a subject is raised orbiting marketing, the first thing that comes to people's' mind may be social media. 

To marketers, social media is becoming more popular for both practitioners and researchers. When using social media,firms or business can allow customers to interact with them and post user generated contents (e.g. online comments, product reviews) also known as "earned media" which is a powerful toolkit that can be utilized to help achieve marketing reach, branding and brand credibility.

While various agencies and brands still prefer e-marketing and digital marketing as their preferred channel. Social media marketing definitely is becoming more popular and an effective marketing platform to broadcast words across and communicate with the public through social hearing.

Let’s start with one simple fact: your business needs a social media presence.It doesn’t matter if you run a small local shop or a big multi-national company. Social media is an essential piece of your business marketing strategy.

Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than 3 billion users around the world using social media every month, it’s no passing trend. 

While in this discussion, recent disclosure from Facebook, the largest social media platform, has surpassed 2.3 billion users in the last quarter of 2018. We chat, the all in one designed communications app in china for messaging and calling and able to share personal newscast known as 'moment' to the users' connected friends, garners approximately 697 million active users per month. 

With these up and rising social media platform in the net, it is certainly possible to visualize an inflation in building awareness and encouraging engagements for brands.

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Written by: Benedict Woon